Young footballers involved in a humble schoolboy match in Denmark got the shock of their lives when their game was given a 'cup final' makeover.
This Uefa-style upgrade included the impromptu arrival of a host of fans, professional referees, TV cameras, star players, an announcer and even a marching band.
A video uploaded to YouTube shows the look of shock on the faces of the 14-year-old players as the spectators arrive and says simply: "We wanted to give these boys the surprise of a lifetime."
It appears to be an advert for the forthcoming Uefa Under 21 tournament in Denmark, with the tag-line: "No matter who is playing, we will provide the atmosphere", appearing at the end of the film.
The video on YouTube was uploaded by a group calling itself The Football Feeling and has notched up more than 280,000 hits.