Matt Cardle has premiered the music video for his new single.
The X Factor winner will release his first single proper 'Run For Your Life' on October 10.
The track was written by Take That's Gary Barlow and was one of the last songs to be recorded for Cardle's debut album Letters, which will be available to buy on October 17.
The 'Run For Your Life' video features Cardle singing the song in front of large projections of a red-headed woman running away through a forest and on a beach.
Robbie Williams songwriter Guy Chambers has previously described Cardle's first record as "very powerful and emotive" and has likened the sound to that of Coldplay, Snow Patrol and Travis.